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Suit Yourself™ International Magazine #66 How To Sell A House 1: Introduction

  

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Suit Yourself™ International Magazine #66

 

 

HOW TO SELL A HOUSE 1: INTRODUCTION

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Previous articles can be found in our Library: https://suityourself.international/libraryindex.html
and in the Magazine Archives: https://suityourself.international/appanage/index.php?_a=newsletter

Upon request, reprint permission and an addendum of substantiating resources are available for all articles. When requesting reprint permission or addenda, please include the issue date and full issue title. All articles are copyright © Debra Spencer, Suit Yourself ™ International. All rights reserved. ISSN 2474-820X.
 

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 I hope this is enjoyable and useful to you!

Debra Spencer

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HOW TO SELL A HOUSE

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INTRODUCTION 

This issue begins a new series of articles to help you sell your house for the best price in the least amount of time. 
Yes, I know, there are a lot of "sell your house" books and articles out there, but none quite like this. Really.

Many people feel overwhelmed when they first decide to sell a home.  In this issue, I introduce the basic selling concepts organized into a reasonable system,
so you can ready each part of your home without feeling overwhelmed by the task. Upcoming issues provide checklists to use for each part of the home.

Thanks for reading and I hope this series is helpful to you!

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WHY DRESS YOUR HOUSE FOR SUCCESS?

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Ever since John Malloy wrote the famous book "Dress For Success",  everyone knows you have to wear certain clothes to be taken seriously.  

 

Clothing is a form of language "semaphore", and the same visual communication signals and principles apply when selling anything, be it skills, your house, a boat, art, or pedigree puppies. 

 

Regardless of what you're communicating, or where your home is located, there are proven approaches for dealing successfully with the public.

 

Once you've made the decision to sell your home, you'll want to think of it differently, and look at it differently. 

 

It's now a house for sale, and looking at it through "buyer's eyes" can help you package it to sell more quickly. Once your home is for sale, you should think of your home as a hotel where you're staying until the home sells; in your mind, you've already moved out.  

 

To compete successfully, in other words, to sell your house, your house needs more than just advertising and publicity.

Think "Theatre".

 

It needs to be both memorable, and inspirational.

 

To sell, your house has to stand out from the competition as memorable in some way other than price.

 

At the same time, it has to encourage buyers to picture themselves living there. This balance is achieved not so much by spending money and time, but by being both practical and clever.


Remember those rules you learned as a child about showing respect through correct posture, sitting up straight, cleaning your hands and face, and wearing your best suit? Those same rules apply to selling your house. First impressions matter.

 

Just like applying makeup, you'll want the home to look its' best, by enhancing the best features, and downplaying and deemphasizing the rest. 

 

You can borrow or rent most of the extra props you'll need to make your house really memorable.

 

For example, "cosmetic" changes like decorative house plants and attractive lawn furniture can be borrowed or rented. 

 

Door hardware can be polished and upgraded, and sometimes a bit of fresh paint and flowers makes an enormous difference.

 

And if you can't do the cleaning or repair work yourself 


for whatever reason, 


consider hiring a professional service. Any such investment now will bring you a better return later.

 

Work with your realtor; develop your sales plan with your real estate agent's advice. 

 

It's your real estate agent's business to know what matters to buyers in your market.

 

If you feel your home requires a substantial investment before selling it, selling may feel overwhelming. 

 

Ask your real estate agent for their priorities, and use the upcoming checklists for each part of the home. You'll want to concentrate first on doing those things essential to a successful sale, and these things may be different than you think. 

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WHERE DO I START?

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When preparing your house for the market, start outside and work your way in, keeping in mind the incredible importance of first impressions.

 

It's been estimated that more than half of all sold houses are sold before the buyers step out of their cars.  


Stand across the street from your house 


and review its' curb appeal. 


 

What can you do to improve that very first impression?

 

Walk through your home with a video or other camera and record the interior.  This can give you ideas and help you with the process.  

 

Remember: think like a buyer and have a critical eye.

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THE KEY POINTS TO CONSIDER ARE:
Minimize Clutter 
Clean
Repair
Neutralize
Dramatize
and then, Open House!

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Each part of your home has a specialized checklist for it, in upcoming issues,
and each checklist applies these same five important points to package each part of your house for sale. 

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MINIMIZE CLUTTER


When a house is cluttered, buyers have trouble imagining themselves living in it.  Uncluttering, minimizing clutter, makes every room look larger and feel neater.  


By removing and storing things you won't need immediately, you can create a roomy, comfortable feeling that is inviting to prospective buyers.  


Remember: when in doubt, throw it out, sell it, or give it away! Doubts really don't resolve themselves over time.

 

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CLEAN


Cleaning makes your home easy for buyers to explore, and gives the impression that your house has been well cared for.  


Pay close attention to detail. Clean windows inside and out.


Be sure every room SMELLS as good as it looks. Pay special attention to pet areas, nurseries, and bathrooms. Remove anything with an odor. 


Some fresh paint, such as spray paint, new throw rugs, a few fresh and new decorative toss pillows, and a one-time professional cleaning, will make all the difference in the world to your sale and help your home look, feel, and smell, welcoming.

 

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REPAIR


Repair whatever you can. 


Repairing eliminates buyers' objections before they arise. 


If you think something is too much trouble to fix, chances are your potential buyers will, too! 


Buyers tend to think repairs cost more than they actually do, and that repairs take more time and trouble than they're worth.

 

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NEUTRALIZE


Neutralizing is a term for the way you set the presentation of your house to help buyers actively imagine themselves in your home. 


While you want to present your home as unique and memorable in order to successfully compete, you also want to create an impersonal environment 


to encourage buyers to see their own belongings placed in your house, and picture themselves living there. 


This is not as tricky as it sounds; good hotels are masters at this.


Neutral paint, decor, and carpeting create the impression that the house can accommodate any "lifestyle". 


Eliminate distracting colors, loud art, and personal accessories; 


this allows buyers to concentrate on supplying their own positive impressions, using their own imaginations.

 

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DRAMATIZE


Dramatizing is a technique to use in addition to neutralizing.  Since the house is competing with many other homes on the market, 


to successfully compete you'll need to make your house memorable in some way, so it stands out from the rest. 


How do you do that without spending a ton of money?  To make the exterior and every room of the house into something special,  


use clean simple accessories such as good towels and fresh flowers, and furniture arrangements that are sparse, thus roomy.  For ideas, look in magazines, catalogs, and at store displays.  


Certain additions can make your home really stand out from the competition without appearing gauche. 


Every house needs a unique adornment,

 

such as a superb front door knocker, 


a unique kitchen stained glass window,  or a row of pretty kitchen tiles across the back of a sink. 


Attention to detail of this sort makes the home memorable, 


but also gives buyers the impression that the house is cherished and other details are equally likely to have been carefully cared for as well.    


From the front door to the basement, from fresh flowers to fresh smells, dramatizing a home is the finishing touch that really makes the difference in a successful sale. 


On the day of an open house, many home owners will bake cookies in the oven before leaving the home, just so the aroma of freshly baked cookies still permeates their kitchen. Others brew some coffee, because the rich aroma can make buyers feel right at home.

 

 

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OPEN HOUSE IS SHOWTIME!


Open House  is "Showtime!". There are final steps you should take just prior to each and every showing of your house.  


To make this quick and easy, identify and assign tasks for each family member to do each time.  Once you decide to sell your house, you should keep up with these tasks on a daily basis, to make this last step much easier for you and your family. 


Plan a fun activity for your family away from your house during Open House Showtime.

 

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The checklists and details for each area of your home are upcoming; they'll help you organize what needs to be done. 

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Thanks for reading and I hope this series is enjoyable and helpful to you!
 
Best Wishes,
Debra Spencer

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All Content is ©2019 Debra Spencer, Appanage™at www.suityourself.international Suit Yourself ™ International, 120 Pendleton Point, Islesboro Island, Maine, 04848, USA 44n31 68w91 Technical Library FAQ Index ISSN 2474-820X. All Rights Reserved. Please do not reproduce in part or in whole without express written consent. Thank you.

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All Content is ©2019 Debra Spencer, Appanage™at www.suityourself.international Suit Yourself ™ International, 120 Pendleton Point, Islesboro Island, Maine, 04848, USA 44n31 68w91 Technical Library FAQ Index ISSN 2474-820X. All Rights Reserved. Please do not reproduce in part or in whole without express written consent. Thank you.
Success consists of going from failure to failure without loss of enthusiasm. ~ Winston Churchill